Thoughts on building a multi-product creator brand — shipping, strategy, and what it actually looks like to sell across mediums.
You've got an ebook on Gumroad, merch on Etsy, a course on Teachable. Every decision made sense in isolation. Together, it's a brand that's technically everywhere and strategically nowhere. Here's how to fix that.
Ebook at $19, app at $4.99, merch at 60% margin. Where do those numbers come from? A practical guide to anchoring, free tiers, and bundle economics for multi-product creators.
Bundles outsell individual products — not because they're cheaper, but because buyers can't resist the math. The 70-80% rule, three bundle types, and why your catalog is already ready for this.
Most creators who build both apps and ebooks manage two separate storefronts and wonder why revenue plateaus. Here's why a unified storefront beats separate platforms — and how to migrate without losing momentum on either product.